The law firm Rymarz Zdort advised the sellers (founders: Paweł Strykowski and Tomasz Kwaśny, as well as Grupa Netsprint – a joint venture of Dirlango and Innova Capital) on the sale of 100% of the shares in WhitePress sp. z o.o. to RTB House.
The firm’s transaction team was led by Dr Jakub Zagrajek, a partner in the corporate department.
Founded in 2013 and headquartered in Bielsko-Biala, Poland, WhitePress is a leading content marketing platform that assists advertising agencies and corporate clients with the creation and publication of content across the web, as well as in tracking marketing campaign results. The company, which has continuously focused on the quality of content created and distributed, is a leader in marketing content automation that makes the publishing process easier, faster and more cost-effective. The WhitePress platform is highly scalable internationally and enables publications across multiple geographies with ongoing roll-out across new markets. The wide ecosystem of products is used by thousands of clients and relies on inventory provided by over 21,000 publishers across 12 geographies. Furthermore, the company owns the GoodContent platform and is currently launching its latest service, Content Premium, internationally.
Innova Capital is an independent private equity advisor operating from Poland and investing in majority buyouts in mid-sized enterprises with activities in Central and Eastern Europe. Since its inception in 1994, Innova Capital has invested close to EUR 1 billion in almost 60 companies located in 10 countries in the region. Innova was recognised by the Polish Private Equity and Venture Capital Association (PSIK) as PE Management Firm of the Year 2019.
Dirlango invests in growth Internet and technology businesses globally. Investments include international category leaders such as Glovo, Wish, Beyond Meat and Compass, as well as CEE focused companies WayToGrow, Justtag and iTaxi. Dirlango was founded in 2012 by Łukasz Wejchert and Maciej Żak.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises more than 750 specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients across the EMEA, APAC and Americas regions.